Our Model Office CRM programme proved its prowess in the world of data last night by scoring two wins for our work with Aviva at the Marketing Week Data Strategy Awards.

These awards put data high on the agenda for many brands, as businesses increasingly realise that deriving and maintaining an understanding of their customers from data and will drive the most powerful customer communications.

The first award came in the Financial Services category. The Aviva Model Office was deemed the best example of a campaign using customer data to engage the target audience and drive an organisation’s growth.  The win saw off competition from a shortlist that included The Bank of Scotland, Nationwide and five others.

The best use of CRM was also in a shortlist of eight, up against the likes of Guardian News & Media and O2. The judges “applauded a project that has resulted in improvements in both sales and cancellations and driven benefits in both acquisition and retention/cross-sale.”

2020 Chief Executive Martin Boddy commented, “To win the Financial Services category in the first instance was great but to top it with a win for the Best Use of CRM is a real boost to the stellar work accomplished with Aviva.  The project was the perfect marriage of all of our disciplines, from creative and contact centre to data and systems.  It also shows just how important it is for brands to understand their customers as a whole in order to offer what they want, when they want it.”

Read more about our work with Aviva.